ACTIVITIES
REGISTRATION IS PROVIDED FREE OF CHARGE:
- Web-shop for your products (functional of 2011.10.15)
- Marketing of your products over the Internet
- Web Hosting
- Education Program: Learn how to sell your products over the Internet
CB NET project funded by the European Union, the City of Subotica, the City of Osijek, Open University Subotica i Business Incubator Osijek – BIOS. During the project (10/01/11. – 09/07/12.) Entrepreneurs who wish to participate will have no additional cost.
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The legal framework for export to Serbia [21.10.2011.]
Find the easiest way to export your product!
Seminar for entrepreneurs who want to familiarize themselves with legislation export procedures in the Republic of Serbia.
Learn all about the existing possibilities of export of different kinds of products from Serbia abroad and gain knowledge about the necessary documentation and procedures that have to comply.
Croatian entrepreneurs who want to participate in a seminar in Subotica CBNET project covers the costs of travel and stay. Log on time, number of seats is limited!
Open University Subotica
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The legal framework for export from Croatia [27.10.2011.]
Find the easiest way to export your product!
Seminar for entrepreneurs who want to familiarize themselves with legislation export procedures in Croatia.
Learn all about the existing possibilities of export of different kinds of products from the Croatian abroad and gain knowledge about the necessary documentation and procedures that have to comply.
On what to watch out for if you sell over the internet!
This seminar is tailor-made for entrepreneurs that want to meet with the legal framework for doing business over the Internet and learn about export procedures in Croatia.
Lawyers with experience in commercial law will speak about the following topics:
- Introduction to regulatory and legal framework for exports (domestic and foreign legislation, relevant international regulations for export, the EU directive, compliance regulations, companies and regulation how to find the appropriate standards? Etc.);
- Products intended for export (quality, compatibility of products, categorization and rules that regulate certain categories of products, certificates and other characteristics and properties of products suitable for export, HACCP and ISO certificates, patent, trademark, industrial design, etc.);
- Order products, arranging and accompanying documentation (the options when ordering or product offering, contracting, risks, technical documentation, operating instructions, billing, electronic signature, etc.);
- Delivery of product and responsibility (models of delivery, required documentation, shipping costs, customs and tax regulations, the responsibility for any defects in the product before, during and after transport, warranties, etc.);
- Payment (models of payment, PayPal and other services, card payments, potential risks, safety, etc.)
Business Incubator BIOS Osijek, JJ Strossmayer 341, Osijek
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Web marketing [15.11.2011]
The web marketing work shop is focused on creating new media advertising that changed the approach to new customers. The Combination of guerrilla, viral and social media marketing has changed completely tha way of advertising. Youtube, Facebook, Twitter and other social media made it possible to advertise your service or product to a great number of people with almost no financila investment. The work shop will cover the techniques and rules to achive viral and guerrila effects:
- Google - Your ally for advertising
- Twitter - small servis for big tasks
- Facebook page - your brend Amabasador
- Youtube - rules for viral advertising
BIOS Business Incubator Osijek, J. J. Strossmayer 341, Osijek
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E-trade in Serbia [17-18.11.2011.]
Offer your products electronically!
This seminar is for SMEs that want to engage in E-trade in Serbia.
Get all the information on Electronic Business in Serbia - the possibilities of selling, electronic payment and shipping the product.
Open University Subotica
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E-trade in Croatia [23-24.11.2011.]
e-trade in Croatia - emerging opportunities
The seminar will elaborate the following topics:
- Introduction to e-business, e-trade and internet marketing. What is needed for the web site development (steps, requests etc.)?;
- usability of the web site, user experience and functionality. Regulations and legal framework relevant for e-business sites;
- useful tools and standards for e-trade web sites and basics of SEO (search engine optimization), SEM (search engine marketing) and SMM (social media marketing);
- creation of a SEM campaign, keyword search, basics of Ad creation, optimal structure of campaigns, Most valuable metrics (Clicks, Impressions, CTR – click through rate, Conversions);
- best optimizing practices and optimization techniques for specific goal achievement;
- social media marketing – SMM basic steps and differences between networks. Most used networks should be described;
- payment gateways and rules for e-trade sites that has to be fulfilled;
- analytical tools for measurement of campaign and web site success.
BIOS Business Incubator Osijek, J. J. Strossmayer 341, Osijek
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E-trade in Croatia [8.12.2011]
Register and boost your sales!
This workshop is for representatives of small and medium enterprises that are interested in offering their products through the web-shop CB NET.
Learn how to start registration process and create your own presentation in the web-shop and master the skills related to uploading, deleting and editing of information about your products.
Open University Subotica
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How to design a successful product [13.12.2011.]
Conquer with appearance!
This seminar tackle the importance of the visual identity of the product for sale and opportunities to improve sales through proper design.
Learn all about the ways used for product design and packaging that will help your product reach more consumers.
BIOS Business Incubator Osijek, J. J. Strossmayer 341, Osijek
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Web promotion and marketing [28.02.2012.]
The web marketing work shop is focused on creating new media advertising that changed the approach to new customers. The Combination of guerrilla, viral and social media marketing has changed completely tha way of advertising. Youtube, Facebook, Twitter and other social media made it possible to advertise your service or product to a great number of people with almost no financila investment. The work shop will cover the techniques and rules to achive viral and guerrila effects:
- Google - Your ally for advertising
- Twitter - small servis for big tasks
- Facebook page - your brend Amabasador
- Youtube - rules for viral advertising
- Google Analytics
Lectures: Branka Rađen, marketing manager, Infostud 3 d.o.o. Subotica and Branimir Cigale, marketing manager, Hotel Galleria (Phiwa, Subotica).
Otvoreni univerzitet Subotica
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Benefits of cluster organizations [29.03.2012.]
"The benefits of cluster association" lecture is foreseen for small exporters involved in the "Cbnet" project and it aims to provide basic knowledge on how to merge into clusters, the advantages and disadvantages of this type of association and it will provide examples of good practices.
The first block of lectures covers the following areas:
- Basic concepts;
- Classification of clusters;
- Establishment of clusters;
- Management;
- Strategies and Financing;
- Communication within the cluster, and
- Practices (founding document)
The second block of lectures covers the area of management of sustainable clusters and gives the opportunity for participants to discuss the alredy heard.
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Kako prodavati preko interneta – procedure od (istraživanja) naručivanja do isporuke [18.04.2012.]
Registrujte se i pospešite svoju prodaju!
Radionica za predstavnike malih i srednjih preduzeća koja su zainteresovana da svoje proizvode plasiraju putem web shopa CB NET.
Upoznajte se sa procesima registracije i kreiranja sopstvene prezentacije u okviru webshopa i savladajte sve veštine postavljanja, brisanja i izmene informacija o vašim proizvodima.
Poduzetnički inkubator BIOS Osijek
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Gerila marketing za izvozno orijentisana mala i srednja preduzeća [25.04. i 26.04.2012]
Na seminaru Gerila marketing na internetu – koraci i metode će između ostalih biti obrađene sledeće teme:
- Šta je gerila marketing?
- Zašto postoji potreba za gerila marketingom?
- Šesnaest najvećih tajni gerila marketinga
- Stvaranje plana gerila marketinga
- Tajne štednje novca za marketing
- Gerilski minimedijski i maksimedijski marketing
Poduzetnički inkubator BIOS Osijek
